Suncare brand Supergoop! named January Digital as
its media agency of record.
Supergoop! is now consolidating its media across direct-to-consumer, retail and marketplace channels under a single partner to drive efficiency and scale.
The alliance began with the “Unseen Sunscreen” campaign that debuted in early April. The focus was encouraging users toward daily SPF 50 use. The agency's media AOR status was announced
at the end of the month.
January Digital's media strategy spans paid social, search, CTV, and video, as well as Amazon and retail media channels, including Target Roundel and Nordstrom.
In addition, Supergoop! continues its PGA Tour partnership, which runs through 2030. The brand is the Official Suncare of the PGA Tour and PGA Tour Champions and is activated on its
social channels.
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“Supergoop! has always had a passionate, loyal following, but the opportunity now is to evolve how we reach and grow that audience,” said Lauren Weinberg, CMO,
Supergoop!. “We were looking for a partner who could connect media across our entire business and bring more rigor to how we measure impact.”
The agency's mission is to further
customer growth and promote brand equity.
Vic Drabicky, CEO of January Digital. “It’s exciting to help a brand — especially one that my family uses and loves so much —
further accelerate their growth. It’s a great product with a wonderful team behind it, and it’s already been incredibly fun and rewarding work.”