OpenAI also designed and launched measurement capabilities and a landing page with sign-up instructions, video guides and documents to get started. Read the whole story

Ted Turner, the brash broadcaster who changed TV news forever when he founded CNN, has died. He was 87. Read the whole story

...or creating cable TV's "superstation" or saving the American bison. It was shaming the world's richest men into becoming its greatest philanthropists. Read the whole story

Instagram is building upon its in-feed "AI info" tag with a new AI label that creators who post content primarily generated by AI can … Read the whole story

Select Van Leeuwen shops mark Mental Health Awareness Month with a deal: $7.95 for a scoop and a free Ruta online therapy session. Read the whole story

"Our goal is to make TikTok ubiquitous. There are over two billion 'New Screens' outside of mobile and our goal is to be on … Read the whole story

There is no reason to expect Disney to deny Jimmy Kimmel his annual opportunity to strut upon the Upfront stage for a monologue that … Read the whole story

People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise. Read the whole story

Wanted: A journalist who is also FIFA's No. 1 fan. Read the whole story

Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers plan, buy, create and measure campaigns. Read the whole story

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key … Read the whole story

Meta and CEO Mark Zuckerberg "engaged in one of the most massive infringements of copyrighted materials in history," book publishers and "Presumed Innocent" author … Read the whole story

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds. Read the whole story

The minnow-swallows-a-whale bid hinges on one claim: eBay's marketing is broken. But eBay may have already gotten the memo. Read the whole story

Norm de Greve, who joined GM in July 2023, said he will be "moving on in June to pursue a new endeavor." Read the whole story

It also won in 2022 and 2023. The company won 37 lions at last year's Festival. Read the whole story

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in … Read the whole story

Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to $821 million, driven … Read the whole story

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only … Read the whole story