by Joe Mandese
March expanded 2.8% - a big deceleration from February's double-digit sports-related gains. Read the whole story
by Colin Kirkland
LinkedIn's "Agency Certification" program offers marketers a new way to identify agencies that are most familiar with the B2B social platform's ad tools. Read the whole story
COMMENTARY
by Joe Mandese
"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation … Read the whole story
by Laurie Sullivan
Updates to AI Mode and AI Overviews find Reddit and other social media sites at the forefront in providing expert advice to those searching … Read the whole story
by Tanya Gazdik
Approximately 37 million iPhone owners in the U.S. are eligible to receive settlement payments, according to court filing. Read the whole story
by Fern Siegel
The remit is design media to serve an AI-driven marketplace. Read the whole story
by Steve McClellan
All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is now accounting for 82% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary … Read the whole story
by Rob Williams
Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day. Read the whole story
by Colin Kirkland
Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution of the platform and its upcoming web … Read the whole story
by Laurie Sullivan
The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, … Read the whole story
by Rob Williams
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market. Read the whole story
by Colin Kirkland
Pinterest's Q1 2026 performance shows user growth across the globe, while its revenue per user decreased compared to previous quarters. Read the whole story
COMMENTARY
by Ronn Torossian
GEO and SEO diverge on five operational dimensions: tone, format, freshness, measurement, and whether the channel produces a click. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Curation is not a new layer of technology, but a philosophical shift. For many years, programmatic optimized for reach. Curation optimizes for relevance. Read the whole story
by Wayne Friedman
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) vs. $2.37 million (down 8%). Read the whole story