"Consumer headwinds are already flowing through to advertising budgets," the analysts at Madison and Wall note - something that has also manifested in U.S. … Read the whole story

Additional capabilities will be announced in the future, according to the company. Read the whole story

Six in 10 participants in a recent survey say they feel a strong sense of pride in being American, and only 16% feel little … Read the whole story

TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. Read the whole story

Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that … Read the whole story

AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the … Read the whole story

Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders. Read the whole story

"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says. Read the whole story

The shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should … Read the whole story

Meta's Chief Marketing Officer Alex Schultz will become the tech giant's first chief data officer, a position that will primarily focus on AI analytics. Read the whole story