Meta is quietly rolling out "Pocket," an app that invites users to create, share and discover playable AI-generated experiences called "gizmos." It's likely the … Read the whole story

Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it … Read the whole story

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion. Read the whole story

Brands join L'Oreal in hopes that pretty-in-pink loyalty tops critical reviews. Read the whole story

Stagwell's The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport. Read the whole story

On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This … Read the whole story

As X becomes more focused on video, it is now is looking to ramp up the presence of creator-driven livestreams, implementing a designated "Live … Read the whole story

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate … Read the whole story

Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'... Read the whole story

Besides the national TV spot, Ford is running full-page print newspaper ads in all of its plant cities to directly thank team members. Read the whole story

Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operating business focused on delivering AI support for its clients through enterprise AI … Read the whole story