by Laurie Sullivan
The court hearing scheduled for Oct. 14 will determine the outcome of the proposed $10 million sale of Spirit Airlines' internal data to Google … Read the whole story
COMMENTARY
by Joe Mandese
"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch … Read the whole story
by Laurie Sullivan
Advertisers can now preview AI-generated headlines and descriptions before pushing them live in AI Max campaigns. Read the whole story
by Colin Kirkland
Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the … Read the whole story
by Laurie Sullivan
Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model … Read the whole story
by Rob Williams
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers. Read the whole story
by Wendy Davis
Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and to restrict 'addictive' features. Read the whole story
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by Wendy Davis
The proposed law would mandate disclosure when material generated or modified by AI misleads consumers about the "nature, origin or authenticity of the goods … Read the whole story
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by Colin Kirkland
X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "all professional sports" year round, according to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference … Read the whole story
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by Laurie Sullivan
Google has tied its in-store coupon project to Google Ads, brings consumers searching for specific products to checkout. Read the whole story
by Steve McClellan
Ironically, the Code and Theory report finds it's because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of … Read the whole story
by Rob Williams
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. Read the whole story
by Wayne Friedman
NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Skydance management is vowing never to interfere with CNN, but look what happened at CBS News. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Thinking about my mentor's death led to reflections on the "sea of sameness" danger of the AI race in our industry. Read the whole story