Spotify has renewed its connection with podcaster Joe Rogan, signing a multi-year deal for licensing rights and ad sales, The Wall Street Journal reports. The new agreement is similar to
Rogan’s prior deal, which provided an estimated earnout of $250 million for distribution rights to “The Joe Rogan Experience.” That podcast has topped Edison Research’s list of
the most listened-to podcasts in the U.S. since tracking began in 2019, and has over 18 million followers on Spotify and 21+ million on YouTube.
Read the whole story at The Wall Street Journal »