by Joe Mandese
The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA's crossmedia measurement platform Aquila. Read the whole story
by Laurie Sullivan
As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The final installment of one of the greatest TV series ever made is finished and ready to premiere later this year. Read the whole story
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by Wendy Davis
A federal judge has granted preliminary approval to a class-action settlement requiring Google to pay $8.25 million to resolve allegations over data collection from … Read the whole story
by Wayne Friedman
Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) … Read the whole story
by Wendy Davis
The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumers' affirmative consent, in order to settle … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
If AI no longer requires grounding in human-created data, we are not just distorting reality. We are beginning to manufacture it. Read the whole story
by Rob Williams
You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The average U.S. user of Google generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does … Read the whole story
by Wendy Davis
Virginia officials want to immediately enforce a law that would prohibit minors under 16 from accessing social media for more than one hour a … Read the whole story
by Tanya Gazdik
Antonio Lucio joins PayPal from HP, where he was executive vice president, chief marketing and corporate affairs officer. Read the whole story
by Steve McClellan
The expansion includes adding growth executives to operating segments. Read the whole story
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by Laurie Sullivan
Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasing them publicly under a new deal. Read the whole story
by Steve McClellan
The network also elevated two executives--Maggie Connors and Pat Thistlethwaite--to new North America positions. Read the whole story
by Wayne Friedman
Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional TV advertising was down 6% to $1.9 billion, with streaming ads 9% higher … Read the whole story
by Laurie Sullivan
Anthropic and OpenAI are forming separate joint ventures with financial institutions in a race to drive more adoption of their AI tools. Blackstone and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February. Read the whole story
by Richard Whitman, Columnist
This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of "Open Letters" to CMOs. … Read the whole story