MediaPost Publications - MediaDailyNews 06/24/2004

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Advertisers Plan First Enhanced TV Meeting, Generate Keen Interest, Some Anxiety
by Joe Mandese
A group of the nation's largest television advertisers plans to meet next month to begin formalizing an agenda for what is expected to be … Read the whole story
Mag Researcher To Gauge Reader Involvement, Ad Effectiveness
by Michael Shields
Media research firm Affinity LLC--which made noise recently with its claims to advertisers about a means to test print copy in a more efficient … Read the whole story

Syndication Upfront: Healthy But Slow Going
by Paul Gough
With the broadcast upfront done and cable lurching toward a conclusion, now it's syndication's time in the sun. Read the whole story