He beat the odds to become a fictional heavyweight champion of the world, and won an Oscar in the process. Now sources tell Mag … Read the whole story

Global marketing and media research juggernaut VNU is in the market to make a major investment in the marketing or media research sector and … Read the whole story

Madison Avenue would like to hit the pause button on Nielsen's deals with TiVo, DirecTV and a growing list of gatekeepers of digital set-top … Read the whole story

After nearly a decade of extensive testing, Mediamark Research Inc. has dumped its attempt to adopt Computer Assisted Personal Interview methodology for conducting its … Read the whole story

As Nielsen continues its rollout of the controversial local people meters, Interpublic Group's Initiative is attempting to take advantage of the availability of overnight … Read the whole story