Nielsen, which is pushing ahead with a controversial plan to begin reporting TV ratings from households with digital video recorders (DVR) beginning in the … Read the whole story
I am very disheartened by the ad hominem nature of the sour grapes expressed by many media professionals and media literacy professors in response … Read the whole story
While magazine publishers sometimes complain that newsstand shelf space is harder to come by, particularly in supermarkets, supermarket vendors may have some new incentive … Read the whole story
The Yellow Pages industry is adopting techniques used by other major media in an effort to become both more accountable and easier for advertisers … Read the whole story
It sounds like the plan of a boy genius: To promote the syndicated off-net run of the sitcom "Malcolm in the Middle," Twentieth Television … Read the whole story