MediaDailyNews
Wednesday, November 10, 2004
  • Nielsen's Local DVR Plan: Measure Digital TV Viewing Via Paper Diaries

    Nielsen, which is pushing ahead with a controversial plan to begin reporting TV ratings from households with digital video recorders (DVR) beginning in the … Read the whole story

  • United We Stand

    I am very disheartened by the ad hominem nature of the sour grapes expressed by many media professionals and media literacy professors in response … Read the whole story

  • Magazines Deliver Goods, Prove More Profitable Than Packaged Goods

    While magazine publishers sometimes complain that newsstand shelf space is harder to come by, particularly in supermarkets, supermarket vendors may have some new incentive … Read the whole story

  • Yellow Pages Adopt EDI, Unveil System For Electronic Invoicing, Tear Sheets

    The Yellow Pages industry is adopting techniques used by other major media in an effort to become both more accountable and easier for advertisers … Read the whole story

  • Twentieth Television, Clear Channel, XM Put 'Malcolm' Promo in The Middle

    It sounds like the plan of a boy genius: To promote the syndicated off-net run of the sitcom "Malcolm in the Middle," Twentieth Television … Read the whole story