MediaPost Publications - MediaDailyNews 12/10/2004

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Product Placement Emerges As Fastest Growing Part Of '04 Ad Market
by Joe Mandese
Wrapping up a week in which some of Madison Avenue's leading forecasters upgraded their final outlooks for 2004 one of the industry's top ad … Read the whole story
Mag Rack: The Outlook For '05
by Michael Shields
At this week's UBS Media Week conference in New York, a number of major media companies presented summaries of the past year's performance as … Read the whole story

Satellite Radio Company Is Sirius About The Value of Stern
by David Kaplan
Before you know it, Sirius Satellite Radio will be offering more than the foul-mouthed funniness of Howard Stern - the company plans a series … Read the whole story