"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million. Universal spent $24.4 million in national TV advertising with 2,759 airings and … Read the whole story

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. Read the whole story

Juhl was global CEO of GroupM (now WPP Media) from 2019 to September 2024 when he was succeeded by Brian Lesser. He then briefly … Read the whole story

On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, … Read the whole story

Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone. Read the whole story

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. … Read the whole story

The expansion includes the launch of the Trail Creators Program, bringing together outdoor storytellers to inspire responsible recreation. Read the whole story

Rival AI services will be able to compete with Google's AI services such as Gemini with equal access to features on Google's Android devices. … Read the whole story

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself … Read the whole story

TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options. Read the whole story

OpenAI says a ChatGPT user consented to the alleged disclosures of her prompts by accepting the company's privacy policy. Read the whole story

Here's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions. Read the whole story

This is the first major back-to-school shopping season to introduce agentic agents. Parents will use technology as a smart tool rather than authorizing it … Read the whole story