At a time when most big brand agencies continue to unbundled their media services into standalone media shops, FCB is elevating its internal media … Read the whole story
Many media theorists view media as its own distinct ecology. If so, today's media would have to rank among the most polluted ecosystems on … Read the whole story
Discovery Channel and Microsoft have started a cross-platform advertising sales partnership featuring sponsorships for the third annual Silverdocs: AFI/Discovery Channel Documentary Festival coming next … Read the whole story
After cultivating viewers for Scripps for the past decade at Home & Garden Television, Burton Jablin, the channel's president, will be taking on expanded … Read the whole story
In a disclosure sure to demoralize clients, even as it invigorates shareholders VNU Wednesday said revenues and margins for its operating units in 2004 … Read the whole story
Accusing telecommunications company SBC of "discriminatory and anti-competitive" business practices because it plans to serve only high- and middle-income neighborhoods, the Washington, D.C. lobbying … Read the whole story