THIS JUST IN -- The personality of television news anchors is a major factor influencing whether U.S. TV viewers watch a given newscast. Read the whole story
While the magazine business appears to have pulled itself out of a deep advertising hole in 2004, with pages on the rise for the … Read the whole story
It's that time of year again. Read the whole story
Signaling some year-end momentum for what has been a volatile 2004 B-to-B ad marketplace, ad pages in the business press increased in October after … Read the whole story
In an unusual move, two of the Big 3 broadcast networks have sided with one major brewer against another, and have agreed to pull … Read the whole story
Adam Sandow, founder of New Beauty magazine, believes he has just set the ad pages record for a new launch. The debut issue of … Read the whole story