The ad industry Wednesday asked federal regulators to reconsider new children's TV advertising rules on the grounds that they would have a negative impact … Read the whole story

Are there two words that evoke more emotion in the world of online media than these two? This action performed by a Web reader … Read the whole story

In its most aggressive marketing effort yet aimed at boosting consumer awareness of the importance and validity of its TV ratings, Nielsen Media Research … Read the whole story

Advertising monitor turned forecaster TNS Media Intelligence (formerly CMR), Wednesday issued a strong outlook for 2005, projecting the post-Olympics/presidential election year would see ad … Read the whole story

The Super Bowl is all about bigness: from the players to the crowds to the half-time extravaganza, but especially to television viewing, and this … Read the whole story

At a time when virtually the entire media world seems obsessed with the advertisers in Fox's coverage of Super Bowl XXXIX on Sunday, the … Read the whole story