Those of us who live by and are addicted to our e-mail and IM need little discussion of the power of the Internet as … Read the whole story
Despite efforts to scale back tastelessness and sexuality surrounding the advertising and entertainment for Super Bowl XXXIX, TiVo users nevertheless prevailed when it came … Read the whole story
Proving once again that controversy can be a boost to marketing, GoDaddy used the Internet to parlay an ad censored by the NFL into … Read the whole story
Much like cable and satellite television, the major promise of satellite radio is its ability to deliver commercial-free content, a survey by J.P. Morgan … Read the whole story
Starcom USA Monday named John Muszynski, the longtime head of its national broadcast buying operations, CEO of the agency, joining the ranks of Group … Read the whole story
Brands and media that deliver on the promise to save consumers' time are best-positioned for the current marketplace, a study by trendsetter strategist Marian … Read the whole story
The Web site for The New York Times Web, NYT.com, will begin pre-rolling video ads for Absolut Vodka in front of streaming video content … Read the whole story