During the closing day of Madison Avenue's annual media conference last week, the government's top media technologist predicted utility companies might transform the media … Read the whole story

Top industry research executives Monday spent the better part of a special Advertising Research Foundation meeting debating how an industry research coalition should operate … Read the whole story

Aegis Group, once the purest media services play among the major ad agency holding companies, is now deriving some of its greatest growth form … Read the whole story

Marketers who probe have come to realize that when it comes to how well their ads are placed in their TV advertising buys, the … Read the whole story

With Martha Stewart out of prison and no doubt ready to reclaim her throne as America's domestic doyenne, the Style Network is preparing to … Read the whole story