MediaDailyNews
Friday, April 15, 2005
  • Google Competes With TV, Invites Consumers To Post Their Own Videos

    In a move that could greatly accelerate the growth of consumer-generated media, especially the kind that would compete with TV, Google Thursday confirmed plans … Read the whole story

  • Playing Games: Massive Calls Broadcast TV 'Overweight,' Foresees In-Game Ad Surge

    Calling broadcast television a "bloated" and "overweight" medium, a leading developer Thursday predicted the fledgling in-game video advertising marketplace would grow to $2.5 billion … Read the whole story

  • Media Buyers Detect Network Branding Effect, Say It's Influencing Demos

    If you want to know the age of someone who watches the comedy series "Everybody Loves Raymond," ask them whether they watch it on … Read the whole story

  • Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars

    Less apparently does mean more in radio advertising -- more CPMs. Clear Channel Communications, which embarked on a controversial plan to reduce the amount … Read the whole story