SAN FRANCISCO--Branded entertainment is hot, but in order to be successful, programs need to have an emotional resonance with their target audiences and offer … Read the whole story

As upfront negotiations continued for the second week Monday, media buyers described a slower pace as NBC looks to join the other major networks … Read the whole story

As product placement becomes ever more entrenched as an advertising vehicle, a number of companies have leaped into the fray to provide tools to … Read the whole story

Hearst Magazines Monday unveiled plans for a new publication that targets the most coveted and sacred part of most people's week: the weekend. Read the whole story