Ad spending on broadcast TV is softening this year--although overall, the amount marketers spend on ads is expected to grow a respectable 3.4 percent … Read the whole story

The essence of freedom does not reside in the ability to opt out. The essence of freedom resides instead in the ability not to … Read the whole story

That consumers are in control is a given, but what's a marketer to do? Experiment with new media, adapt business models, and try to … Read the whole story

More bad news came from Interpublic Group on Tuesday as the ad holding company said Chief Financial Officer Robert Thompson quit after just one … Read the whole story

Anyone involved in the magazine business knows that Time Inc. is the biggest publisher by almost any measure: number of titles, advertising sales, circulation--and, … Read the whole story