Wednesday, October 19, 2005
  • Nielsen Hatches Plan For Fourth Set Of Ratings, The One Spun To The Press

    In what is likely to create further confusion if not outright anarchy in the TV ratings business beginning late this year, Nielsen Media Research … Read the whole story

  • ANA To FCC: No Kidding, We're Suing

    The Association of National Advertisers has taken a more aggressive position against the proposed Federal Communications Commission's rules governing kids television advertising and promotion, … Read the whole story

  • Carat, StarLink Continue New Biz Streak

    Two big media shops--Carat USA and StarLink Worldwide--picked up plum media accounts on Tuesday while a third agency, StarLink sister unit Starcom USA, may … Read the whole story

  • Martha Stewart: NBC Show Is A 'Wonderful Advertisement'

    Martha Stewart defended her decision to appear in the NBC reality show "The Apprentice: Martha Stewart" before a group of magazine and advertising industry … Read the whole story

  • Prime Time Update: ABC Leads, CBS Steady, NBC Prays 'Earl' Is A Pearl

    Despite the headlines of the ups (ABC) and downs (NBC) of specific networks, CBS still may be the most steady of the bunch, according … Read the whole story

  • Mel to Mags: Produce More Content

    As the supply of advertising choices goes up alongside the demand for measurable marketing results, magazine publishers will be forced to spread their brands … Read the whole story

  • Business Ad Pages Continue To Erode

    Like their consumer magazine counterparts, ad pages in the business press are eroding. B-to-B ad pages fell 1.0 percent in August versus August 2004--the … Read the whole story