In an effort to spice up its media roster, Procter & Gamble has pulled media buying and planning for a high-profile brand from its … Read the whole story

MVP Hines Ward went to Disney World, Ben Roethlisberger became a saint on Madison Avenue, and "The Bus" rode off into sweet retirement--but what … Read the whole story

Merrill Lynch took issue with major elements of Carl Icahn and Bruce Wasserstein's appraisal of Time Warner Wednesday and predicted that their proposal to … Read the whole story

LOS ANGELES, CALIF.--Branded entertainment still has a long way to go in becoming an effective alternative to traditional marketing tools, according to executives at … Read the whole story

Cereal giant Kellogg is interested in negotiating a settlement to a pending lawsuit charging it with harmful marketing to kids, according to a group … Read the whole story

Looking to become more competitive with cable operators, satellite TV distributor DirecTV Group Inc. said it was in discussions with rival EchoStar Communications Corp. … Read the whole story

Two Philadelphia ad agencies announced Wednesday that they would join a growing list of ad agencies and media buyers who have signed up for … Read the whole story

UPN's new reality show featuring "Laguna Beach" star Kristin Cavallari failed to get the ratings party started, perhaps a signal that stars from the … Read the whole story