In a move believed to be an industry first, a major cable network cut a deal last week that will provide advertisers and agencies … Read the whole story

Kellogg's, one of the food marketers under attack for contributing to childhood obesity, is trying a new media strategy that is bound to get … Read the whole story

ABC took on rare honors in becoming the first network in 18 years to beat a network among 18-49 viewers on a Sunday night … Read the whole story

Larry Divney will leave his post as president of advertising sales for MTV Networks in April. Divney came out of retirement in October 2004 … Read the whole story

While the average number of consumer magazine ad pages fell almost 2 percent in January compared to the same period the previous year, there … Read the whole story

The penetration of cell phones capable of receiving and playing TV programming will boom over the next four years, according to new estimates released … Read the whole story

Wachovia Wealth Management and Pace Communications are launching a new, high-end custom magazine that will be distributed to 50,000 Wachovia clients and prospects responsible … Read the whole story