At a time when advertisers are clamoring for proof that people are watching and are engaged with their TV commercials, a spunky cable network … Read the whole story

A week after Nielsen Media Research disclosed digital video recorder penetration estimates that were higher than previously thought, a top Madison Avenue player has … Read the whole story

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring … Read the whole story

The set-up: More people are watching more comedies on TV than ever before. The punchline: They are not watching them on the broadcast networks. … Read the whole story

Setting the stage for upcoming battles with traditional cable operators, CBS has struck a wide-ranging and ground-breaking deal that, according to media executives, will … Read the whole story