Following a search that lasted more than a year, Havas' MPG North America unit has named a new chief research officer, tapping Joe Abruzzo, … Read the whole story

So far, Katie Couric is worth every penny of her $15 million-a-year salary. The new "CBS Evening News with Katie Couric" posted a gigantic … Read the whole story

According to the Los Angeles Times, the TSA says the recent terrorist scare has not affected its Registered Traveler program. That is truly too … Read the whole story

Another top executive has left WPP Group's MediaCom unit signaling a pronounced transformation of the media shop. Jim Porcarelli chief marketing officer and director … Read the whole story

Anheuser-Busch is the latest marketer to launch a Web-based entertainment platform disguised as a marketing vehicle. Bud.TV, scheduled to launch after the Super Bowl, … Read the whole story

With the exception of the Super Bowl, it's hard to find a show seeking more commercials. In response to ad and clutter creep, Discovery … Read the whole story

Discovery Health Channel has a new chief. Len Tacconi, a marketing executive with vast experience in direct-to-consumer advertising, will shift gears. The former executive … Read the whole story

Screenvision, a major purveyor of pre-show cinema advertising, is bolstering its reach through a new deal with National Amusements, a theater chain that operates … Read the whole story

MyNetworkTV, the new mini-network from Fox, is off to a slow start--more typical of a syndicated programming debut. The new network's launch with two … Read the whole story

Just a few weeks after several new model radios cleared regulatory hurdles set up by the Federal Communications Commission (FCC), XM Satellite has become … Read the whole story

Marketers, take note: This year's college class carries a certain distinction--the most wired. Data released yesterday shows that 2006 students carry a record number … Read the whole story