The hottest form of digital media on Madison Avenue isn't online. It's out-of-home. Digital out-of-home networks are popping up virtually everywhere: in stores, in … Read the whole story

The upfront ad market may have been a weak affair, with declining prices and revenue volume. But the fourth-quarter scatter market is showing signs … Read the whole story

If ever a show offered opportunities for organic product placement it would be "Weeds." So far this season, the brilliantly-written, often-hilarious Showtime dramedy has … Read the whole story

The August report from the Publishers' Information Bureau (PIB) details a strong performance by magazines during the last month of summer. Reported ad revenues … Read the whole story

The CW has taken over the selling and programming of the Kids WB! Saturday-morning programming block. And the results are anything but child's play. … Read the whole story

Only six days before premiere week, TiVo's rankings of the shows people anticipate most this season offer few surprises. TiVo's top-25 countdown shows its … Read the whole story

1 - Pepsi 2 - KFC 3 - Trojan 4 - Six Flags 5 - Coldwell BankerClick here to view these placements. Data and … Read the whole story

Hispanic Americans give magazines high marks for credibility, and are also more likely to act on magazine ads than the population at large, according … Read the whole story