Tuesday, September 12, 2006
  • Digital Ad Boom Shifting From Online To Out-Of-Home

    The hottest form of digital media on Madison Avenue isn't online. It's out-of-home. Digital out-of-home networks are popping up virtually everywhere: in stores, in ... Read the whole story

  • Network Upfront Was Flatter, But Scatter Is Fatter

    The upfront ad market may have been a weak affair, with declining prices and revenue volume. But the fourth-quarter scatter market is showing signs ... Read the whole story

  • Brandtique: Trojan

    If ever a show offered opportunities for organic product placement it would be "Weeds." So far this season, the brilliantly-written, often-hilarious Showtime dramedy has ... Read the whole story

  • Mag Ad Pages Up In August, But Big Picture Mixed

    The August report from the Publishers' Information Bureau (PIB) details a strong performance by magazines during the last month of summer. Reported ad revenues ... Read the whole story

  • The CW's Kids' Block Meets Ad Goals

    The CW has taken over the selling and programming of the Kids WB! Saturday-morning programming block. And the results are anything but child's play. ... Read the whole story

  • TiVo: Old Shows Fare Better Than New Ones

    Only six days before premiere week, TiVo's rankings of the shows people anticipate most this season offer few surprises. TiVo's top-25 countdown shows its ... Read the whole story

  • Product Placements Of The Week

    1 - Pepsi 2 - KFC 3 - Trojan 4 - Six Flags 5 - Coldwell BankerClick here to view these placements. Data and ... Read the whole story

  • MPA Reveals New Hispanic Research

    Hispanic Americans give magazines high marks for credibility, and are also more likely to act on magazine ads than the population at large, according ... Read the whole story