WPP's GroupM is going the road more traveled--co-producing limited series "October Road" with Touchstone Television for ABC. A unit of GroupM, GroupM Entertainment, with … Read the whole story

In an era of pervasive product placement, where the newest SUVs are becoming staples in prime-time dramas and brands often play a starring role … Read the whole story

Madison Avenue tends to worry about the impact of remote controls and DVRs, but one of the biggest factors deterring TV viewers from watching … Read the whole story

A group of influential agency and TV industry researchers, backed with heavy funding from Nielsen Media Research, has commissioned its first significant piece of … Read the whole story

The Magic Kingdom just got healthier. Disney announced Monday it would only license its characters for use in marketing foods with limits on potentially … Read the whole story

As low-cost Wal-Mart looks to raise its profile as a destination for higher fashion, the retailer is linking with fledgling MyNetworkTV to plug its … Read the whole story

ABC won Sunday night, but it was no easy victory. Rivals made real inroads, as CBS claimed second place, ending NBC's reign in that … Read the whole story

1 - Toyota Camry Hybrid 2 - Toyota Prius 3 - Ford Expedition EL 4 - Pontiac 5 - HyattClick here to view these … Read the whole story

In the first major interactive TV advertising buy by a big packaged goods marketer, Procter & Gamble will utilize EchoStar's DISH satellite TV network … Read the whole story

Fox News Channel has come to a carriage agreement that will keep the channel on Cablevision systems for the foreseeable future. Fox News is … Read the whole story