For the second time in less than a year, Nielsen Media Research has redefined the meaning of time. Under its new definition, any TV … Read the whole story

Fourth-quarter scatter pricing has perked up for TV networks--and that bullish feeling is carrying over into the beginnings of 2007. Media buyers predict CBS … Read the whole story

Effective product placement is a tricky, time-consuming business. It requires a subtle touch from marketers as they work with writers to weave brand messages … Read the whole story

Captivate Network, a Westford, Mass.-based division of Gannett, is on a roll. It has signed new programming partners, and will also start streaming live … Read the whole story

Hallmark Channel parent Crown Media pulled the independent network off the auction block this spring, but it may return soon. A principal reason is … Read the whole story

Seeking to tap into the endless opinions of car enthusiasts, and to heighten awareness of the redesign of its magazine and Web site, Car … Read the whole story