Lisa Seward, the chief media officer of one of the nation's most creative ad agencies and a champion of the integration between media and … Read the whole story

As the debate continues to stir over the best way for marketers and ad agencies to manage their media services--integrated as part of a … Read the whole story

WASHINGTON, D.C.--The Word of Mouth Marketing Association is going to do everything it can "to make it impossible for stealth marketers to exist. We're … Read the whole story

WASHINGTON, D.C.--While the Internet has begun to command the word-of-mouth marketplace, the majority of such conversations still take place offline, according to Ed Keller, … Read the whole story

So far, it's been a good year. Growth in the Internet and Spanish-language TV spending and an election-fueled spot TV market led to a … Read the whole story

Syndication's sitcom business--one of the industry's pillars--took another hit this past November. Big-rated net sitcoms like "Seinfeld" fell steeply, while talk shows and magazine … Read the whole story

With marketers--particularly in the auto category--increasingly looking at in-game product placement as an awareness-raising tool, Lexus is launching a new initiative with Microsoft's Xbox … Read the whole story

Football is serious business. With one senator threatening to nullify the NFL's anti-trust exemption and another livid that his state could be denied the … Read the whole story

Political ads may be bad for bipartisanship, but they are great for station coffers. Thanks in part to political ads in the last days … Read the whole story