As might have been expected, the Internet picked up share of U.S. ad spending during 2006, according to new estimates released this morning by … Read the whole story

As Nielsen prepares for the rollout of new ratings data based on the audience of commercial minute averages in TV programs, a group of … Read the whole story

Time magazine is set to unveil a new design this week as part of a continuing overhaul by managing editor Rick Stengel. But will … Read the whole story

Early this year, following months of behind-doors meetings and a couple of public discussions with more than 100 of its clients, Nielsen Media Research … Read the whole story

Imagine a marketer that gets exposure in a scripted show as prevalent as billboards in Time Square, yet hopes viewers have their thumbs on … Read the whole story

As broadband video increases in popularity, print properties are looking for ways to either create their own--or more immediately, partner with current producers. Thus, … Read the whole story

Magazine publisher Rodale has joined forces with Saturn to promote its new Aura sedan and Outlook vehicles to health-conscious consumers. The "Detour: New Roads … Read the whole story

1 - Tab 2 - Home Depot 3 - The New York Times 4 - Nike 5 - SprintClick here to view these placements. … Read the whole story

As media agencies name chief activation officers, Rainbow networks is bringing the "activation" buzzword to its ad sales and marketing efforts. The networks' sales … Read the whole story

CBS' telecast of the NCAA Men's College Basketball National Championship Tournament, otherwise known as "March Madness," has roots firmly planted in the nation's youth--teens … Read the whole story