Mere weeks after Google's agreement to acquire online ad giant DoubleClick, one of the world's biggest ad agency holding companies is rumored to be … Read the whole story

This season's surprising dip in broadcast ratings has many analysts digging deeper into the reasons, exploring type of programming, DVR usage, the Internet and … Read the whole story

To inject some oxygen into its sagging ratings, Lifetime is going back to basics--trying to create more compelling programming. En route, the female-targeted network … Read the whole story

When a bottle of Skyy vodka made an appearance in the season premiere of the HBO comedy "Entourage," the marketers behind the spirits brand … Read the whole story

These days, newspaper companies are running for shelter--but they're not finding it in a traditional stronghold: real-estate classified ads. In March, sales of existing … Read the whole story

Scarborough Research is giving a boost to the beleaguered newspaper industry with a new quarterly "Newspaper Audience Ratings Report" that gives the advertising and … Read the whole story

The litany of bad news for newspapers continued Tuesday with the release of first-quarter results by McClatchy Co., which saw earnings tumble 67.5% to … Read the whole story

MyNetworkTV is nixing splashy upfront presentations for private agency-by-agency meetings with the network's Executive Vice President Bob Cesa. Read the whole story

A surprisingly large number of New York Times Co. shareholders--42%--withheld their votes in the annual election of the company's 13-member board of directors on … Read the whole story