Major media companies are not prone to big pronouncements about online advertising, given the ongoing changes in the business. But NBC Universal decided to … Read the whole story

Despite its nickname, New Orleans has proved to be anything but easy for Nielsen Media Research. The aftermath of Hurricane Katrina forced Nielsen to … Read the whole story

The past few years have witnessed a proliferation of new audience data from Nielsen as well as other research companies. But are agency media … Read the whole story

ESPN will join corporate sibling ABC in making its content available at gas stations in leading markets. The network has inked a deal with … Read the whole story

ABC has taken the unusual step of telling consumers and advertisers that its prized show "Lost" will go off the air in three years. … Read the whole story

Scrambling to save a proposed buyout by private equity, Clear Channel Communications has changed the date shareholders can vote. The two-week delay will give … Read the whole story

Reuters is set to accept a buyout from Thomson Corporation, a Canadian company also specializing in financial news. The merger would create the world's … Read the whole story

Beam Global Spirits & Wine Inc., marketer of Jim Beam bourbon and other distilled spirits brands, Monday announced a voluntary standard that would restrict … Read the whole story

A bumbling spot market in the auto category continues to plague local station groups, with two mid-tier operators reporting significant declines in the first … Read the whole story

There's good news for newspapers and advertisers in the NAA study about online newspaper sites. The audience is growing faster than the Internet audience … Read the whole story