Viacom isn't the only cable programming to worry about commercial ratings, but it's among the most potent. While acknowledging that commercial ratings will inevitably … Read the whole story

In a startling development, the Big 4 broadcast networks have decided to replace many of their top-rated prime-time TV shows -- including both dramas … Read the whole story

Martin Scorsese has a new medium of expression: commercials. The Oscar-winner directed the latest spot in the American Express campaign "Are You A Cardmember?" … Read the whole story

The FTC issued a report Friday claiming that kids 2-11 were exposed to fewer paid TV ads than in 1977--9% less. And while the … Read the whole story

In its first quarterly revenue release detailing total ad dollars for the medium, the Radio Advertising Bureau Friday reported that total radio ad spending … Read the whole story

CBS' new reality show "Pirate Master" hasn't seen any wind at its back yet, despite the Mark Burnett pedigree. However, another Burnett reality show--"Are … Read the whole story