Cable networks and syndication programmers will try to capitalize on the broadcast networks' gains this upfront--but unlike the broadcasters, they will enjoy a wider … Read the whole story

The CW wrapped its upfront late last week with an estimated volume increase around 2%--giving it a $640 million take, yielding almost $9.2 billion … Read the whole story

First Google announces an agreement to acquire industry leader DoubleClick. Then WPP acquires 24/7 Real Media. Then Microsoft strikes a deal to acquire aQuantive … Read the whole story

Bob Wright, in a keynote role as vice chairman and executive officer of General Electric, last week chose a new Chicago conference organized by … Read the whole story

In a campaign targeting media buyers, Bravo's melding of "affluent" and "influential" to create the "Affluencer" has been taking to the streets of New … Read the whole story

In a move symbolic of the mainstreaming of the U.S. Hispanic population, Nielsen late last week announced plans for integrating and reporting Hispanic households … Read the whole story

Ziff Davis divested both print and online titles, as well as selling a valuable database of biz technology users. Over the last five years, … Read the whole story

The speakers at Rep. Edward Markey's "Images Kids See on the Screen" hearing on Friday represented a range of issues as broad as the … Read the whole story

Internet advertising is growing at a faster rate than TV advertising, per PricewaterhouseCoopers. Traditional TV advertising will climb 6% per year, while Net ads … Read the whole story

Computers are taking over. Nearly three-quarters of adults who use the Internet also use their home computers to listen to audio content, according to … Read the whole story

A new site called Text4Deaf has launched with the aim of making communication via computers and mobile devices easier for deaf people and their … Read the whole story