Wednesday, August 22, 2007
  • Bollore Ups Stake In Aegis, Havas

    French financier Vincent Bollore is upping his ante in two of Europe's big agency holding companies: Havas and Aegis Group. Through a series of … Read the whole story

  • ESPNU Scores More Fans, Via Time Warner Deal

    ESPNU, the 2-year-old network launched in response to College Sports Television (CSTV), will double its distribution this month, thanks to a sprawling deal between … Read the whole story

  • Media X: Get a Vida

    Back in 1984, many in the press did not know what an "Anglo" was. And the views about the Hispanic community were muy stupido … Read the whole story

  • Rhapsody Gets Urge To MTV

    RealNetworks' Rhapsody is set to launch a new cross-platform digital music service that draws on content from MTV Networks' Urge service. The new co-branded … Read the whole story

  • Equity: MTV Tr3 Targets New York's Young Latinos

    The only MTV Networks channel that has broadcast distribution will now be available on an over-the-air channel in New York. An Arkansas station group … Read the whole story

  • Fountain Of Youth: Lifetime Hires Marketing Gurus

    Cable network Lifetime has tapped a long-time duo of industry marketing gurus as co-CMOs. Former Fox and WB executives Bob Bibb and Lew Goldstein, … Read the whole story

  • Work The Rum: Bacardi Goes For Ecast

    Bacardi reports that its interactive marketing campaign touting mojitos, a popular lime-flavored cocktail from Cuba, got a positive response from bar patrons. The campaign, … Read the whole story