Tuesday, October 9, 2007
  • Google Hits New High, Valued At More Than Time Warner, Disney, News Corp. Combined

    If there were any doubts that we were back into a new, digital media economy, they were laid to rest Monday when the price … Read the whole story

  • Shifts Super Bowl Buzz Into Gear

    Buzz marketing for prospective Super Bowl advertisers has begun, and Super Bowl newcomer will buy its first spots on "Super Bowl XLII," which … Read the whole story

  • Health Advocates To Use Roaming Place-Based Video

    Roaming out-of-home place-based peer-to-peer digital video--that's the new strategy being adopted by the Association of Black Cardiologists to reach the African-American community, with information … Read the whole story

  • Targeted Pitch: Reach The Planners, Reach Their Clients

    ABC Family kicks off a "Halloween" promo next week that targets twentysomething planners as well as the public. It's all about mastering the psychographics … Read the whole story

  • Better Homes and Gardens to Help Sell Homes

    Better Homes and Gardens is lending its name to one of the nation's largest real estate brokers--Realogy Corporation, which manages residential real estate brands … Read the whole story

  • Project Apollo Will Include Four Radio Bigs

    The next set of data from Project Apollo will include estimated audience figures for ads broadcast by Dial Global, Jones Media America, Premiere Radio … Read the whole story

  • NBC Wins Sunday Night, With ABC Close Behind

    A thrilling come-from-behind victory by the Chicago Bears had NBC tackling the competition with strong Nielsen preliminary live-plus-same-day DVR playback numbers--a 7.7 rating/19 share … Read the whole story