MediaDailyNews
Wednesday, October 31, 2007
  • Wired Magazine, Xerox Take Creative Media 'Best In Show'

    For the second consecutive year, a finalist in the Business Media category - Wired magazine's campaign for Xerox - took Best in Show during ... Read the whole story

  • NBC's IGA Deal Expands Reach Into Video Games

    Moving more into off-TV media platforms, NBC Universal will begin selling advertising in video games through a deal with major video game advertising seller, ... Read the whole story

  • Media X: Scare Tactics

    Here we are on Halloween, and it's fitting -- and chilling -- that media agencies once again face the terrifying specter of Lee Clow ... Read the whole story

  • Cover Me: ASME Awards Best

    Boca Raton, FL -- For the second year in a row, The New Yorker has captured the top spot in the American Society of ... Read the whole story

  • ESPN To Air NBA Games On TV, Web

    In the latest example of what could lead to so-called "cable bypass," ESPN's NBA games this season will be simulcast live on the Web. ... Read the whole story

  • TiVo Showcase Clicks With Subscribers

    Good news for the networks: New research suggests that when TiVo subscribers opt into special TiVo long-form advertising for a new TV show, a ... Read the whole story

  • 'Newsweek' Gets New Execs, New Look

    Rick Smith is leaving Newsweek after 37 years, vacating both his editor in chief and CEO roles. Smith had been editor in chief for ... Read the whole story

  • Dodge Sponsors Family Circle TV Special

    Dodge will serve as the exclusive sponsor of a Family Circle-branded holiday special with syndication deals covering 80% of the country inked so far. ... Read the whole story

  • Nielsen: HD Usage Rises In U.S.

    More than 10% of U.S. homes are receiving HD channels, according to new data from Nielsen. The research firm said that 11.3% (12.7 million) ... Read the whole story

  • Age, Income of Magazine Readers Edge Up

    Among the same 97 titles, 52 saw the median age of their readers increase by two years or more from 2002-2007 (in cases where ... Read the whole story

  • Nets Rely On Reruns To Boost Mondays

    Monday Redux: The top two networks had identical ratings to those of a week ago: ABC grabbing a 4.6/11 and CBS a 4.1/10. Those ... Read the whole story