Friday, November 30, 2007
  • Warning: RJR Ad Plan Is Dangerous To Print Media Marketplace

    The nation's second-largest tobacco seller is pulling out of print advertising entirely in 2008 under pressure from members of Congress. Criticized for magazine ads … Read the whole story

  • Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution

    A critical debate about how to best measure the audiences of online media outlets - the ad industry's traditional panel-based methods, or newer census-based … Read the whole story

  • 'Celebrity Apprentice' Wants $2.5 Mil For Integrations

    The Donald is back. NBC debuts "Celebrity Apprentice" in January, seeking as much as $2.5 million per episode for integrations. That's less than the … Read the whole story

  • Lang Gets Prize: MindShare's Presidency

    GroupM's MindShare is bolstering its entertainment executive ranks with the promotion of David Lang to president of MindShare Entertainment. Read the whole story

  • Bernard Heads Marketing For Fox

    The Fox network is adding to its marketing ranks. The biggest hire: Laurel Bernard becomes senior vice president of marketing for the network. She … Read the whole story

  • Hallmark, Comcast Reach Multiyear Distribution Deal

    Hallmark Channel and Hallmark Movie Channel, the major assets of Crown Media Holdings, have renewed a major distribution agreement with Comcast Corp., the biggest … Read the whole story

  • Mag Bag: 'Fortune' Gets Makeover

    Fortune is getting a makeover, giving it a new "look and style" beginning with its Dec. 10 issue, the publisher announced this week. In … Read the whole story