TV advertising isn't as potent as it once was--especially in the last two years. A recent survey by the Association of National Advertisers and … Read the whole story

Since Philippe Dauman took over as Viacom CEO, he's touted the benefits of expanding the BET brand--whether into movies, overseas or elsewhere. Now, BET … Read the whole story

It's a bit too easy to pick on a network that pays a fortune in rights fees for the Super Bowl and then does … Read the whole story

Newspaper Web sites are reaching elusive younger readers, a new analysis by Scarborough Research indicates, giving a much-needed boost to the ailing newspaper business. … Read the whole story

1 - Sobe Life Wa 2 - Delta Airlines 3 - Serta 4 - Nestle Coffeemate 5 - Clariol Nice 'N EasyClick here to … Read the whole story

It's all about online now for magazines. This week, Hearst, Conde Nast, Time Inc., the Bonnier Corp. and Hachette Filipacchi announced new partnerships with … Read the whole story

After last week's high-profile hearing on Capitol Hill about his alleged use of performance-enhancing drugs, Roger Clemens has pulled out of an ESPN-sponsored event … Read the whole story

The Baltimore Sun is planning to launch a new free tabloid targeting younger readers called "b." The first daily issue is set to appear … Read the whole story

NBC has gone retro. The network plans to stream vintage TV content on its entertainment sites, introducing a new generation to hits like "The … Read the whole story

CBS' "Jericho" witnessed a few less bricks in the wall this week--suffering a sharp decrease from its season premiere a week ago. NBC says … Read the whole story