MediaDailyNews
Friday, September 5, 2008
  • COMMENTARY
    Brandtique: Crest, 'Entertainment Tonight'
    by David Goetzl

    Crest is making the seemingly safe bet that many young people aspire to be like "Young Hollywood." In April, Crest linked with the annual … Read the whole story

  • Upfront Deals Hold For Fall
    by Wayne Friedman

    Despite blaring headlines and economic concerns, little of the $9 billion in TV network upfront commitments has been abandoned by advertisers from agreements made … Read the whole story

  • TVB Forecast Spotlights Spot Revs
    by David Goetzl

    The TVB's forecast for spot dollars in 2009--a year with no Olympics or federal elections--calls for a decrease, although its projections could have been … Read the whole story

  • Aegis Media Transitions Continue
    by Joe Mandese

    Aegis Group this morning announced that former Aegis Media CEO Mainardo de Nardis has stepped down as a director of Aegis' board. He left … Read the whole story

  • TVB: ePort System Facilitates Millions In Ads
    by David Goetzl

    The TVB said Thursday that its efforts to make electronic transactions the industry norm are picking up steam. The trade group said the ePort … Read the whole story

  • GOP Convention Tops Dems In Broadcast Ratings
    by Wayne Friedman

    Republican vice presidential candidate Sarah Palin pulled big numbers for the broadcast networks for her Wednesday speech, with the best results coming from NBC. Read the whole story

  • Newspapers Tumble In 2Q
    by Erik Sass

    There was bad news and worse news for newspapers in the second-quarter figures from the Newspaper Association of America. As expected, print revenues continued … Read the whole story

  • Mag Bag: DTC Ads Not So Effective
    by Erik Sass

    Direct-to-consumer pharmaceutical ads--a gold mine for consumer magazines in recent years--may not be as effective as previously thought, according to the results of a … Read the whole story