by David Goetzl
News Corp. chief Rupert Murdoch indicated Wednesday that he's from the invest-and-wait school--rather than pull-back-and-hope--when it comes to riding out an economic downturn. Citing … Read the whole story
by Wayne Friedman
Major TV network executives say advertising at their respective local TV stations remains a tough business--but one executive said a silver lining comes with … Read the whole story
by Erik Sass
Market woes hit the industry--again. Newspapers took another round of blows this week with tandem announcements of more job cuts at McClatchy, an employee … Read the whole story
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by David Goetzl
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday that "Monday Night Football" on Sept. 8 saw viewership jump some 10%, when … Read the whole story
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by Tameka Kee
Video games could be the next frontier in political advertising, according to new data from a Pew Internet & American Life Project study. The … Read the whole story
by David Goetzl
For years, Scripps executives said they had an aversion to acquired programming, citing the benefits that come with producing and owning what they air. … Read the whole story
by Wayne Friedman
Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this … Read the whole story
by Wayne Friedman
The trend toward mobile-only phone consumers is growing, according to a new Nielsen Company study--partly due to a weakening economy. Currently, 20 million households--about … Read the whole story