Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed … Read the whole story

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have … Read the whole story

She will co-lead the group's global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her … Read the whole story

The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement … Read the whole story

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google … Read the whole story

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that. Read the whole story

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online. Read the whole story

Pinterest has announced a billion-dollar investment from Elliott Investment Management, a firm that has chosen to expand its initial 2022 investment in the social … Read the whole story

The big TV companies just might find a use for their legacy cable networks that could prove to be valuable. Read the whole story

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable … Read the whole story

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on … Read the whole story

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree … Read the whole story

Ninety-three percent of those polled in a new Net Conversion survey report changing their approach to spending in the past six months, which the … Read the whole story

Marketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers … Read the whole story

The Supreme Court turned away computer scientist Stephen Thaler, who wanted to copyright the picture "A Recent Entrance to Paradise," which was produced by … Read the whole story