The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with … Read the whole story

WPP Media, which accounts for 41% of "unholding" company revenue, reported the worst Q1 decline: -8.5%. Read the whole story

MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply … Read the whole story

MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience. Read the whole story

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the … Read the whole story

Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch … Read the whole story

Many of the journalists who were in the hotel ballroom when shots rang out in an area outside the White House Correspondents' Dinner have … Read the whole story

Elon Musk's X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violated antitrust law. Read the whole story

"Video streaming services have become ubiquitous, vastly expanding the amount and types of personal data that can be collected about video viewers," the Electronic … Read the whole story

After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked by China's leading economic planner. Read the whole story

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may … Read the whole story

X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo … Read the whole story

Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially … Read the whole story

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. Read the whole story

For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision. Read the whole story

She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair. Read the whole story

The deal will give Wondery exclusive distribution and advertising rights to "The Oprah Podcast" on audio and video. Read the whole story