by Joe Mandese
While AI is gaining consumer adoption, it is still seen only as "nice-to-have" and has not impacted discretionary spending yet, PQ Media finds in … Read the whole story
by Rob Williams
MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE. Read the whole story
by Laurie Sullivan
Among several tools introduced Thursday, the standout feature mirrors an agency service - allowing advertisers to build AI-driven briefs to maintain a brand's tone … Read the whole story
COMMENTARY
by Joe Mandese
In American pop culture, "86" most commonly means to eject someone from the premises. But it has grown conflated with a similar-sounding mobster term … Read the whole story
by Laurie Sullivan
Adthena has launched a free migration tool that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
The notion that AI is all facts, no emotion is belied by the connection between humans and chatbots. If this seems odd, it's no … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Netflix's new limited-series thriller "Man on Fire" burns like a furnace in the third act of the first episode, and from there, it is … Read the whole story
by Colin Kirkland
Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and … Read the whole story
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by Wendy Davis
A group of parents are urging a federal appellate court to revive a lawsuit alleging that Google and TikTok wrongly failed to remove potentially … Read the whole story
by Colin Kirkland
LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook and Instagram, both owned by Meta, were charged Wednesday with breaching landmark EU rules - not doing enough to block kids under 13 … Read the whole story
by Tanya Gazdik
After seven and a half years at Uber, Jenny Lewis joined The Knot in March 2022, where she led the company's rebrand in 2023. Read the whole story
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by Wendy Davis
A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday. Read the whole story
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by Laurie Sullivan
Q1 revenue reported by Alphabet and Microsoft demonstrates how strong ad and search services drive the companies' revenue-generating AI capabilities, with increased efficiency and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Roku's Howdy platform costs $2.99 a month for ad-free movies and TV shows. Antenna says Howdy has steadily grown to reach one million subscribers. Read the whole story
by Wayne Friedman
The CW has made a major shift by adding key live sports content to its prime-time schedule, enabling it to charge premium ad pricing. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The agentic agency model doesn't just change who can compete. It changes the entire look of the competition. Read the whole story
by Steve McClellan
Designed for SMBs, the toolkit targets what the company says is the friction between developing a high-level strategy and bringing it to market. Read the whole story