DoubleVerify can proceed with defamation and false advertising claims against analytics company Adalytics over its March 2025 report regarding invalid traffic, a federal judge … Read the whole story

"We've already tested the pipes and have been able to have money flow through to actually buy inventory available on certain publishers," says CTO … Read the whole story

MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference. Read the whole story

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. Read the whole story

An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. Read the whole story

Kimmel's ratings have been falling for a long time. Focusing on abusing Trump every night is part of the reason. Read the whole story

One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire. Read the whole story

During an investor call Tuesday afternoon, company CFO Phil Angelastro said the company continues to expect to generate roughly 4% gross organic growth for … Read the whole story

Cicero wrote the "Little Handbook on Electioneering" as a strategy memo for his brother's campaign for Roman consul in 64 BC. The parallels to … Read the whole story

"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second place)," finds Epsilon's "The Consumer State Of AI." Read the whole story

Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than 70 team members using the platform. Read the whole story

It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," … Read the whole story

OpenAI has restructured its partnership with Microsoft, allowing it to sell its AI models across multiple cloud providers. The shift enables the company to … Read the whole story

Dentsu has also added two new North America roles, with Christena Pyle named Chief Client Experience Officer and Steve Albany appointed executive vice president, … Read the whole story

"If these conditions persist, cost and supply challenges may lead more newspapers to reduce pages," writes Brier Dudley, editor of "Seattle Times Free Press." … Read the whole story

WPP Wins Expanded Remit From Henkel Consumer Brands Read the whole story

Agnefjall served at Ikea for two decades, leading the company from 2013 to 2017. Read the whole story

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis … Read the whole story