Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use … Read the whole story

"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms. Read the whole story

The U.K. media independent has opened a New York City office to service its expanding U.S. client roster. Read the whole story

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did … Read the whole story

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. Read the whole story

In Turkey, lawmakers passed a bill on Wednesday that would effectively restrict users under 15 years old from accessing YouTube, TikTok, Facebook, Instagram, X … Read the whole story

The "TV Blog" has unearthed a negative take on Netflix's upcoming revival of "Little House on the Prairie," the beloved series of the 1970s … Read the whole story

Despite low ad spend, "Michael" earned a record total for the domestic launch of a biographical film. TV ad campaigns for "Michael" focused on … Read the whole story

Consumers reported using AI tools most often for electronic and tech shopping, travel planning, grocery and meal planning, vehicle research and apparel shopping. Read the whole story

Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across … Read the whole story

"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and … Read the whole story

The CEOs of the three largest OOH companies will offer their views on the current state of the market, the challenges and opportunities ahead, … Read the whole story

LightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming? Read the whole story

The next phase of Taboola's agentic ad system will help performance marketers use machine learning to find and convert consumers that a human might … Read the whole story