• by Joe Mandese , Yesterday

London-based independent media services agency Generation Media this morning said it has entered North America with a New York City office to better service its expanding U.S. client base.

The office, which will be led by U.K. agency vet Alex Taylor-Smith, Director of International Business Development at Generation Media, adds two domestic U.S. vets, Caity Press and Zach Smith, who join as vice presidents of client partnerships.

Press joins from Beacon Media Group, where she was senior account director of integrated media. She will lead toys, games and entertainment accounts.

Smith joins from PowerPhyl Media Solutions LLC, where he was vice president-media director. He will lead gaming and fandoms accounts.

The New York office's incumbent accounts include toy and fandom brands Kayou and Schleich.