With a focus on culture and the attention economy, VaynerX today took the wraps off of a new agency named Tamara Group. 

It’s being led by Ryan Harwood, who is adding the role of President of Tamara Group while continuing to serve as CEO of Gallery Media Group, VaynerX's publishing arm.  

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart.  

Tamara has multiple meanings for the agency. It’s an acronym for its focus: The Attention, Media And Relevance Agency. It’s also the first name of VaynerMedia founder Gary Vaynerchuk’s mom.  

"Launching this agency is deeply personal for me,” stated Vaynerchuk. “It’s a direct tribute to my mom who empowered me and built the foundation of who I am today. As the third agency in the VaynerX ecosystem, her name fittingly serves as our exact blueprint.”